Drive Sales, Generate Leads, and Build Brand Awareness with
Online Advertising

1. Online Advertising is an effective way to connect with all types of potential customers.

Over 70% of the US population uses the Internet (1). 92% of those users are utilizing it to shop and gain information on products and services, but studies suggest that only 5% of their time online is spent on search engines (2). This means that 95% of their time is spent on actual websites where advertisers like you can connect with them via Online Advertising.

In 2007 Online Advertising:

• Produced 11% lift in dollars spent during in-store conversions
• Increased page views on advertisers web sites by 37%

2. If your competition is not using Online Advertisement, they will be soon. 

As displayed in the chart to the right, the popularity of Online Advertising is increasing. It is expected to grow 14.4% across all industries in 2008 (3).

 

3. Online Advertising works as a great compliment to tactics you may already have in place.

In terms of direct response, one of the most popular tactics is search engine marketing. Studies suggest that in 2007 when Online Advertising was added to a search engine marketing program, the overall marketing plan:

• Generated an 83% lift in dollars spent in later in-store conversions (4)
• Increased incremental in-store revenue by 90% (as opposed to 43% with search-only campaigns)
• Positively influenced converting 43% more online researchers to in-store purchasers (5)

Online Advertising can also help other brand building marketing tactics succeed. A 2007 study reports that when TV alone indexes at 100 for brand awareness, and is then supported by an Online Advertising program, brand awareness increases to 138. (6)

 

(1) source: http://www.internetworldstats.com/am/us.htm

(2) source: http://searchengineland.com/070814-103315.php

(3) source: http://www.clickz.com/showPage.html?page=3628041

(4) source: http://www.marketingpilgrim.com/2007/07/theres-a-use-for-display-ads-after-all.html

(5) source: http://publications.mediapost.com/index

(6) source: http://www.magazine.org/Advertising_and_PIB/MEDIA-Effectiveness-fff.pdf

To launch and maintain a successful online advertising campaign, you need a partner with extensive knowledge of online media buying and planning, ad placement, and ad distribution platforms. Your partner should have a quality-tested network with various targeting capabilities to assure your message is delivered to your ideal audiences. In addition, your partner should have constant awareness and intuitive understanding of the continual complexities and ever-changing fragmentation of Online Advertising.

 

With over 10 years on Online Advertising experience, VerticalReach is an expert in the field. Unlike most networks who blindly place their clients’ advertisements all across the internet, VerticalReach works as interactive agency, with the goal of building comprehensive and transparent interactive programs that connect your brand, product or service with your targets, no matter where they might be.

 

VerticalReach is Not Your Typical Ad Network, and here are a few reasons why…

• Integrated Marketing Firm - multiple channels to meet your needs:
• Online, Direct Mail, Email, Newsletters, Lead Generation
• Over 1 billion impressions available monthly
• Customer Service - Dedicated Account Team to manage all aspects of your program Four member team that provides consultation, strategy development, and other services

• Organically Built Partners – Quality tested sites and media outlets:
• Strict testing/on-boarding process
• Progressively Building up Network – Tell us what you need:
• Dedicated business development team seeking new partners and networks to help deliver on your goals
• Fully Transparent – It is all about trust: Full disclosure on all placements and performance

• Human Review and Optimization – We don’t fully trust computers either