Connect With Prospects Who Request Your Marketing Message Through
Lead Generation

WHAT IS AN EXPLICIT OPT-IN?

More than just permission, consumers explicitly request YOUR marketing message (NO ONE ELSE’S) and gives you their personal information in order to receive it.

 

  • Lead Generation Details
  • How It Works
  • What We Don't Do
Why Should I Use Explicit Opt-Ins
  • A VerticalReach Opt-In Lead Generation program will enable you to build a targeted database of interested consumers. Since they have requested more information on your offering they will have a much higher conversion rate than virtually any other form of internet advertising.
  • With VerticalReach, your brand’s reputation stays intact. This is achieved by interacting solely with consumers who are interested in your brand.
Benefits of a Hosted Network

Through our exclusive partnership with Opt-Intelligence, VerticalReach maintains a fully-integrated, 100% hosted network. This means that every single offer is served by VerticalReach directly through our Publisher Partner’s site. This benefits you in several ways:

    • Your offer can be “live” in less than 24 hours from delivery of your creative
    • We guarantee against “over delivery”
    • We guarantee publisher-specific placement
    • Amendments to your offer can be made instantaneously
    • You can set start and stop dates/time in advance
    • Offers can be “pulled” for any reason in 24 hours or less
 
How VerticalReach Works For You
    • You choose the data points you require - first and last name, email, address, city, state, zip, phone, date/time and IP address. Custom criteria are also possible
    • You select your target audience (gender, age, geographic location)
    • You supply all of the creatives for the offer (images and text)
    • You have the option of sending an “auto-responder” email to the opt-in consumer once they opt-in for your offer. This email explains to the consumer where and when they opted-in to your offer and contains any marketing material you choose
    • You select how many opt-ins you require and your budget for each valid opt-in
    • You determine the delivery format and frequency of your valid opt-in data. We can send you data any way you want it, guaranteed
    • You have the ability to choose which publishers in the VerticalReach Network display your offer
      In order to join the VerticalReach network, each of our Publisher partners must pass a stringent pre-screening process. Only publishers who adhere to our data capture practices, privacy practices and user experience quality requirements are invited to join the VerticalReach Network
Data Validation

Once your opt-in data has been collected from the publisher, we put it through a battery of validation processes:

    • Email address is checked for proper formatting, and the domain in validated
    • Auto-responder emails are checked for bounces
    • Physical addresses are validated
    • Phone number is checked against a database of area code and prefix combinations
    • Additional validation screening available upon request

 

To Protect Your Brand:

  • We don’t serve offers with pre-checked boxes (Opt-Outs).
  • We don’t broker offers outside of the Hosted Opt-Intelligence Network.
  • We don’t force or trick consumers to opt-in to an offer.
  • We don’t serve offers that disrupt user experience. We never redirect users to another site to Opt-In. Our process is seamless within the sites we partner with.
  • We don’t work with Incentivized Sites, which result in poor leads. We don’t show a set of offers that are not pre-targeted by, at minimum, zip code, age and gender.